Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.
Teach Me How to Brand: Getting a Real Education in Branding
Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.
Whimsical Branding Obscures Apple’s Troubled Supply Chain
Overwhelmingly positive commercials that inspire happiness can go a long way.