Branding

Noah Davis talks to Michael Sigrist about building a business, building a brand, and, of course, his cards.

Noah Davis talks to surfboard shaper Drew Mason about turning a passion into a business, cultivating relationships with surf shops, and the benefits of branding.

Doctors discover how to use McDonald's-style emoticon marketing to quadruple healthy food choices.

A new viral video reminds us how awe-inspiring the color spectrum really is. That's something that researchers—and businesses—have long understood.

On the most powerful aspect of the computer giant’s emotional branding strategy.

What is Apple promising consumers in its famous "Silhouette" commercials?

Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.

In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.

Overwhelmingly positive commercials that inspire happiness can go a long way.