How Do You Make a Living, 'Magic' Player?
Noah Davis talks to Michael Sigrist about building a business, building a brand, and, of course, his cards.
Branding
How Do You Make a Living, Surfboard Maker?
Noah Davis talks to surfboard shaper Drew Mason about turning a passion into a business, cultivating relationships with surf shops, and the benefits of branding.
An Unexpected Value Coming From the Happy Meal
Doctors discover how to use McDonald's-style emoticon marketing to quadruple healthy food choices.
Just How Important Is Color?
A new viral video reminds us how awe-inspiring the color spectrum really is. That's something that researchers—and businesses—have long understood.
Apple’s Seductive Brand Promise: Cultural Capital and Social Mobility
On the most powerful aspect of the computer giant’s emotional branding strategy.
Be as Young, Be as Cool, Be as Happy ... as an Apple Consumer
What is Apple promising consumers in its famous "Silhouette" commercials?
Teach Me How to Brand: Getting a Real Education in Branding
Paul Hiebert talks with the co-founder of the country's first Masters in Branding program.
Sentimental Consumerism the Apple Way
In marketing and branding materials, the computer giant promises to strengthen your relationship with loved ones.
Whimsical Branding Obscures Apple’s Troubled Supply Chain
Overwhelmingly positive commercials that inspire happiness can go a long way.