Despite research suggesting it would backfire, a new study finds that stories and images of sick children can change minds about the need to vaccinate.
Reading about an issue in a difficult-to-decipher font forces us to slow down and actually consider a writer’s arguments, rather than dismissing them instantaneously.
Whether it’s Osama’s death throes or Obama’s birthplace, a wealth of academic research shows that people believe today what they believed yesterday — even increasingly outlandish conspiracy theories.
Researchers looking at al-Qaeda and Saddam Hussein explore why it is that people often steadfastly believe something even when they've been shown it ain't so.