Women Pay More Than Men for Deodorant—and Mortgages
A new study shows that unfair pricing by gender exists across different markets.
The Design of Gift Cards May Influence Purchasing Behavior
Researchers find a colorfully dotted card puts people in a playful state of mind, which can influence what they buy.
This Part of Your Brain Makes You Fall for Casino Tricks
Scientists may have figured out which part of the brain makes us think we can win roulette. It's part of the same knot of neurons linked to love and hunger.
Want Bigger Tips? Put Gratuity Calculations on Receipts
Dining customers tended to leave bigger tips when their bills spell out what 15 or 20 percent of their total amounts to.
Brand Loyalty Is Established Early and Grows With Age
Researchers show why it's good that the elderly habitually stick to their favorite brands and how less ambitious shopping can make you a happier senior.