Browsing Tag
Consumer Behavior
24 posts
Women Pay More Than Men for Deodorant—and Mortgages
A new study shows that unfair pricing by gender exists across different markets.
A Rainforest-Protection Policy That Really Works
New research finds zero-deforestation pledges are effective, and buying zero-deforestation products helps.
The Design of Gift Cards May Influence Purchasing Behavior
Researchers find a colorfully dotted card puts people in a playful state of mind, which can influence what they buy.
Rude Salespeople Make You Buy Fancy Things
Being snubbed by a luxury store only increases your desire for its goods, according to a new study.
This Part of Your Brain Makes You Fall for Casino Tricks
Scientists may have figured out which part of the brain makes us think we can win roulette. It's part of the same knot of neurons linked to love and hunger.
Why You Spend More Money on Warm Days
Israeli researchers report people tend to value products more highly when the temperature is high.
Soup? Art? The Quandary Thickens.
Talk about coming full circle. Beginning Sunday, most Target stores will be selling special-edition cans of Campbell’s Tomato…
Grandma’s Apple Pie Is Better Than Apple Pie
Researchers find that food products sell better when they're labeled with descriptive phrases that elicit warm family memories.
As if Commercials Weren’t Bad Enough Already
Do we really need to smell the items featured in TV programming? A materials expert has created a function for your TV or portable device that can generate thousands of odors.