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This post recognizes it is adding to the noise—but remains hopeful that it also says something valuable about the future of media coverage.
As soccer picks up fans and followers in the U.S., entrepreneurs are betting that they’ll be able to make a lot of money off of a sport that’s already enormously popular elsewhere. Will their bets pay off?
Bosnia and Herzegovina makes its maiden voyage to the World Cup this summer, and Croatia will be playing in its fourth tournament, but the memories of Yugoslavia—and the what-if questions—have yet to fade away.