As part of our week-long series on booms and busts, Jamie Wiebe looks at the surprising popularity of P90X, CrossFit, and themed races. Never before in the history of the industry have so many things been designed to make your average Joe—or Jane—feel like being fit is within their grasp.
Terry Laughlin doesn’t coach any elite athletes or teams. And he doesn't have a case full of medals. But he did write one of the best-selling books on swimming. And, if that's not enough, he promises to lead clients to "a personal nirvana."