How Apple Hides the Exploitation of Workers Behind Whimsical Branding
Overwhelmingly positive commercials that inspire happiness can go a long way.
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Marketing
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Mystery Shopping for a Church
A growing number of churches are hiring marketing companies to employ "mystery worshippers." Jeff WInkler spent a day grading a local church—and feeling guilty.
The TVs Are Coming! Station ID Cards From 1951
In the early days of television, before homogenization set in, the identification graphics each station used broadcast a flash of regional personality for the viewer.
Sex Appeal, Exotic Setting Equal Satisfied Moviegoers
A new study of factors that contribute to a film’s popularity suggests the sex appeal of stars outweighs identification with the lead character.
Name That Finding; Devalue Those Results
Giving a name to a difficult concept or nuanced research may make it easier to recall but a new study suggests it may also devalue the results.