How We Give Online Advertisers the Tools to Manipulate Us
New research shows the effectiveness of aligning ads with a potential customer’s easily identified personality traits.
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Technology
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A Company Funded by Peter Thiel Just Launched a Hotline to Help Women Report Sexual Harassment
After the Harvey Weinstein controversy, Legalist has launched a telephone and online forum for harassment claims in all industries.
The Grassroots Social Network Documenting Real-Time Climate Change
The LEO Network is bringing together scientists and citizens to monitor climate change and spot trends.
The Economics of the Office: Why Do We Still Commute?
The personal computer was supposed to kill the office and liberate us from hellish commutes to the city. But the average American commute has only increased since then. Could virtual reality finally change that?
The Key Component of Mindfulness That Lowers Stress
New research finds a mindfulness mobile app really works—so long as the program focuses on acceptance.
How Mexico City Residents Used Social Media in the Wake of the Earthquake to Debunk Fact From Fiction
After witnessing the rampant spread of misinformation in the wake of the September 19th earthquake, a group of Mexico City residents worked diligently to discredit false claims.
Conservative Chinese Americans Are Mobilizing, Politically and Digitally
Chinese Americans have historically been viewed as progressives. The ability to mobilize digitally using tools like WeChat may change that.
The Kardashians Still Aren’t Disclosing Paid Ads on Instagram
An ad-watchdog group has compiled a database of over 200 Kardashian social media posts that neglect to say they are advertisements.
Is That a Renoir, or an R2D2?
Humans are wary of computer-generated art, but new research suggests our views on the subject are malleable.
What Harvey and Irma Taught Us About Using Social Media in Emergency Response
Updating best practices in the aftermath of relief efforts can take years to coordinate. But emergency responders are finding that social media is an effective component for relief efforts.