Advertising

Burger King is depressed, Netflix is horny, and Chase is mocking its customers for being broke. Why?

Young people's ability to navigate the Internet can be summed up in one word: bleak.

The company announced Tuesday that it would stop allowing advertisers of housing, jobs, and credit to target people based on characteristics such as race, gender, age, national origin, family status, and disability.

Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.

Ken Auletta's latest book explores the chaotic world of contemporary advertising.

New research finds the famous tagline on political ads makes issue-oriented attacks seem more legitimate.

New research finds that, for particularly vulnerable teens, they may be counterproductive.

New research shows the effectiveness of aligning ads with a potential customer’s easily identified personality traits.

New research suggests they can mobilize partisans, but very seldom change minds.

Dove's withdrawn advertisement is the latest example of American companies bungling ads for black consumers.

Getting people to eschew risky painkiller prescriptions isn't as easy as persuading them to buy body wash, researchers warn.

An ad-watchdog group has compiled a database of over 200 Kardashian social media posts that neglect to say they are advertisements.

Consumers have been Goop'd.

Ads that suggest that an activity is inappropriate for girls or boys because they are more suitable for the opposite sex, or shows a woman cleaning alone, would be axed under the new proposed regulations.

Unless you're offering a carrot with the stick, your socially conscious boycott could well backfire.

A targeted experience that doesn't feel like a product pitch.

When it comes to images that portray young women in clichéd poses, advertisements have nothing on selfies.

The most negative advertisements can also be the most informative—and Twitter is empowering female candidates to be more aggressive.

An early look at a Pacific Standard story that's currently only available to subscribers.

Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."

Taking a closer look at Mattel's celebrated new advertising campaign.

And what does it have to do with the largest refugee crisis since World War II?

When it comes to the obesity epidemic, athletes are part of the problem.

The latest entry in a special project in which business and labor leaders, social scientists, technology visionaries, activists, and journalists weigh in on the most consequential changes in the workplace.