New research shows the effectiveness of aligning ads with a potential customer’s easily identified personality traits.
Dove's withdrawn advertisement is the latest example of American companies bungling ads for black consumers.
Getting people to eschew risky painkiller prescriptions isn't as easy as persuading them to buy body wash, researchers warn.
An ad-watchdog group has compiled a database of over 200 Kardashian social media posts that neglect to say they are advertisements.
Consumers have been Goop'd.
Ads that suggest that an activity is inappropriate for girls or boys because they are more suitable for the opposite sex, or shows a woman cleaning alone, would be axed under the new proposed regulations.
The most negative advertisements can also be the most informative—and Twitter is empowering female candidates to be more aggressive.
Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."
And what does it have to do with the largest refugee crisis since World War II?
The latest entry in a special project in which business and labor leaders, social scientists, technology visionaries, activists, and journalists weigh in on the most consequential changes in the workplace.
Sorry, San Francisco: A team of researchers report that, for adolescents, health warning labels are effectively negated by an ad’s imagery.
A little-remembered incident helped establish the notion that news organizations could and should preserve their independence from advertisers.