Advertising

Google began notifying addiction treatment providers last week that they're allowed to buy ads on the search engine's results pages.

• By Francie Diep

Ken Auletta's latest book explores the chaotic world of contemporary advertising.

• By Peter C. Baker

New research finds the famous tagline on political ads makes issue-oriented attacks seem more legitimate.

• By Tom Jacobs

New research finds that, for particularly vulnerable teens, they may be counterproductive.

• By Tom Jacobs

New research shows the effectiveness of aligning ads with a potential customer’s easily identified personality traits.

• By Tom Jacobs

New research suggests they can mobilize partisans, but very seldom change minds.

• By Tom Jacobs

Dove's withdrawn advertisement is the latest example of American companies bungling ads for black consumers.

• By Elena Gooray

Getting people to eschew risky painkiller prescriptions isn't as easy as persuading them to buy body wash, researchers warn.

• By Francie Diep

An ad-watchdog group has compiled a database of over 200 Kardashian social media posts that neglect to say they are advertisements.

• By Katie Kilkenny

Consumers have been Goop'd.

• By Katie Kilkenny

Ads that suggest that an activity is inappropriate for girls or boys because they are more suitable for the opposite sex, or shows a woman cleaning alone, would be axed under the new proposed regulations.

• By Katie Kilkenny

Unless you're offering a carrot with the stick, your socially conscious boycott could well backfire.

• By Rick Paulas

A targeted experience that doesn't feel like a product pitch.

• By Rick Paulas

When it comes to images that portray young women in clichéd poses, advertisements have nothing on selfies.

• By Tom Jacobs

The most negative advertisements can also be the most informative—and Twitter is empowering female candidates to be more aggressive.

• By Julia Azari

An early look at a Pacific Standard story that's currently only available to subscribers.

• By Pacific Standard Staff

Experiments in a convenience store laboratory suggest the influence of the "tobacco power wall."

• By Nathan Collins

Taking a closer look at Mattel's celebrated new advertising campaign.

• By Nicole Bedera

And what does it have to do with the largest refugee crisis since World War II?

• By Lisa Wade

When it comes to the obesity epidemic, athletes are part of the problem.

• By Sam Riches

The latest entry in a special project in which business and labor leaders, social scientists, technology visionaries, activists, and journalists weigh in on the most consequential changes in the workplace.

• By Jaron Lanier

And violence might actually hurt sales, a new analysis suggests.

• By Nathan Collins

Sorry, San Francisco: A team of researchers report that, for adolescents, health warning labels are effectively negated by an ad’s imagery.

• By Tom Jacobs

New research finds anthropomorphizing products is an effective way to negate consumers’ self-control.

• By Tom Jacobs