Campaigns

Brazilian presidential candidate for the Democratic Labour Party, Ciro Gomes, campaigns in downtown Sao Paulo, Brazil, on September 4th, 2018, ahead of the October 7th national election.

New research finds studied slipperiness on the issues can help candidates for office—depending on their race.

There are a number of peculiar factors operating in today's political environment that have had the effect of boosting interest in running for office. But at what cost?

New research suggests they can mobilize partisans, but very seldom change minds.

Those who donate to campaigns are very different from the average voter.

The most negative advertisements can also be the most informative—and Twitter is empowering female candidates to be more aggressive.

An early look at a Pacific Standard story that's currently only available to subscribers.

Volunteers often don't look or sound like the people they're trying to win over, and that can be costly.

The head of a Texas oil dynasty joined the parade of wealthy political donors, aiming to flip the Senate to Republicans. By the time consultants were done with him, the war chest was drained and fraud allegations were flying.

Young Americans aren't as disengaged as you might think.

It is still, by far, the most reliable campaign method of actually getting someone to turn out to vote.

Every presidential candidate is essentially playing some sort of role. That doesn't mean that they're lying.

With the way things are currently structured, most voters don’t participate in choosing the candidates that ultimately go on to represent them. But there’s a relatively easy fix.

Will the recent incorporation of some working political scientists into legacy media outlets help curb the use of misleading headlines and made-up stories of momentum in campaign coverage?

After the last presidential election, wide-eyed pundits hailed a brave new era of political campaigning, crediting Obama's victory to his team's wizardry with data. The hype was premature. Here's what the story of 2012 really means for the future of politics.

Politicians are all about self-promotion and self-awareness. With a little help from the naming conventions of a vegan menu, could these attributes be used to better inform voters?

The wisdom of political science says that campaigns don't really matter. So why are campaigns starting to hire political scientists?

The origin of the soundbite can be traced to the 1924 U.S. presidential election, the first one ever covered heavily by a broadcast medium, radio.