New research shows the effectiveness of aligning ads with a potential customer’s easily identified personality traits.
The company has said it would remove all audience categories based on users' reports of their interests, education, and employment.
She’s doing the Lord’s work — or Mark Zuckerberg’s, depending on whom you ask.
When big data uses bad data, discrimination can result.
The latest entry in a special project in which business and labor leaders, social scientists, technology visionaries, activists, and journalists weigh in on the most consequential changes in the workplace.